Privacy Policy

1. Introduction

Easy Trust Now ("we," "us," or "our") is a California estate planning law firm operated by Danny Hyo-Choong Kwon, Esq. We are committed to protecting the privacy and confidentiality of the personal information you provide to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at easytrustnow.com and use our services.

By using our website or engaging our services, you consent to the practices described in this policy. If you do not agree with any part of this policy, please do not use our website or services.

2. Information we collect

Information you provide directly

We collect personal information that you voluntarily provide to us, including:

Contact information: Full legal name, email address, phone number, and home address when you complete our client questionnaire or contact form.

Family and estate information: Information about your spouse or partner, children, beneficiaries, assets, property, financial accounts, and estate planning preferences — provided through our intake questionnaires hosted on Jotform.

Payment information: Credit card, debit card, or other payment details processed securely through Stripe. We do not store your full payment card details on our servers.

Engagement and signature information: Your electronic signature and consent provided through our engagement agreement form.

Scheduling information: Appointment preferences and contact details submitted through our scheduling system (Calendly).

Communication records: Information you provide when you contact us by phone, email, or through our website.

Information collected automatically

When you visit our website, certain information may be collected automatically, including:

Device and browser information: IP address, browser type, operating system, and device type.

Usage data: Pages visited, time spent on pages, referring website, and general navigation patterns.

Cookies and similar technologies: We may use cookies to improve website functionality and user experience. See Section 7 (Cookies) below for more details.

3. How we use your information

We use the information we collect for the following purposes:

Providing legal services: To prepare your estate planning documents, including living trusts, wills, powers of attorney, and healthcare directives.

Client communication: To contact you regarding your estate plan, schedule review calls, send documents, and respond to your inquiries.

Payment processing: To process fees for our legal services through our payment processor, Stripe.

Legal obligations: To comply with our professional obligations under the California Rules of Professional Conduct and applicable law.

Website improvement: To analyze how visitors use our website and improve its functionality and content.

We do not sell, rent, or share your personal information with third parties for their marketing purposes.

4. Attorney-client privilege and confidentiality

Once an attorney-client relationship is established through execution of our engagement agreement and payment of fees, all information you provide in connection with our representation is protected by the attorney-client privilege and the duty of confidentiality under the California Rules of Professional Conduct (Rule 1.6).

This protection applies to all information communicated to us through questionnaires, phone calls, emails, and documents provided in the course of our representation — regardless of the medium or technology used to transmit it.

Information submitted through our website contact form or during a free introductory call before an attorney-client relationship is established is treated as confidential, but may not be protected by attorney-client privilege.

5. Third-party service providers

We use the following third-party services to operate our website and deliver our services. Each provider has its own privacy policy governing the use of your data:

Stripe (stripe.com) — Processes credit card and debit card payments securely. Stripe is PCI-DSS Level 1 certified, the highest level of payment security certification. We do not store your full card number on our servers. Stripe Privacy Policy

Jotform (jotform.com) — Hosts our client intake questionnaires. Data submitted through Jotform is transmitted using SSL/TLS encryption. Jotform Privacy Policy

Calendly (calendly.com) — Manages appointment scheduling for attorney review calls. Calendly Privacy Policy

Netlify (netlify.com) — Hosts our website. Netlify Privacy Policy

We only share the minimum information necessary for each service to perform its function. We do not authorize any third-party provider to use your personal information for purposes unrelated to our services.

6. Data security

We take reasonable administrative, technical, and physical measures to protect the personal information you provide, including:

Encryption in transit: All data transmitted between your browser and our website is encrypted using SSL/TLS (HTTPS).

Secure payment processing: Payment information is handled entirely by Stripe and never touches our servers.

Access controls: Access to client information is restricted to authorized personnel (the attorney and authorized staff) on a need-to-know basis.

Professional obligations: As a licensed California attorney, Danny Kwon is bound by the California Rules of Professional Conduct, which impose strict duties of confidentiality and competence in safeguarding client information.

While we strive to protect your information, no method of electronic transmission or storage is 100% secure. If you have concerns about the security of your information, please contact us at (916) 992-2885.

7. Cookies and tracking technologies

Our website may use cookies — small text files stored on your device — to improve functionality and user experience. These may include:

Essential cookies: Required for basic website functionality, such as maintaining your session and language preference.

Analytics cookies: Help us understand how visitors interact with our website so we can improve content and navigation. We may use services such as Google Analytics for this purpose.

You can control cookie settings through your browser preferences. Disabling cookies may affect certain website features but will not prevent you from using our services.

We do not use advertising cookies or retargeting technologies, and we do not serve third-party advertisements on our website.

8. Your California privacy rights

If you are a California resident, you may have certain rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

Right to know: You may request information about the categories and specific pieces of personal information we have collected about you.

Right to delete: You may request that we delete your personal information, subject to certain exceptions (such as our obligation to retain client files under the California Rules of Professional Conduct).

Right to opt out: We do not sell your personal information, so this right does not apply.

Right to non-discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, please contact us at (916) 992-2885 or info@easytrustnow.com. We will respond to verifiable requests within 45 days as required by law.

Please note that information protected by the attorney-client privilege or collected in the course of providing legal services may be exempt from certain CCPA/CPRA requirements.

9. Data retention

We retain client files and related information in accordance with our professional obligations and the California Rules of Professional Conduct. Estate planning documents and related records may be retained indefinitely to allow for future amendments, restatements, or administration of your trust or estate.

Non-client inquiry information (from contact forms or introductory calls where no engagement was formed) is retained for a reasonable period and then securely deleted.

Payment records are retained as required by applicable tax and business recordkeeping requirements.

10. Children's privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly.

11. Changes to this privacy policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

12. Contact us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Easy Trust Now
Danny Hyo-Choong Kwon, JD, Esq.
Email: info@easytrustnow.com
Phone: (916) 992-2885

Last updated: June 2026